The 5 SEO Mistakes We All Make

Mobile

By Mark Cordy & TABB Solutions

Search Engine Optimization (SEO): the process of getting internet search traffic from Google, Bing and Yahoo to your website through “free organic” results on search engine results pages.

SEO has been around for, well, since search engines came into being. All too often, it’s seen as a short-term solution to boost page hits and increase website traffic. What SEO really requires is a long-range perspective, so you understand what we’re doing right now benefits you in the future.

In 2015, SEO starts with a mobile responsive page. Without that in place, all SEO bets are off.  You’re better off spending on advertising in the penny-saver nobody reads. Beyond that…..

Here are the top 5 SEO mistakes nearly every business makes

  1. “I don’t have the budget for SEO activity…it’s not that important”

SEO strategies help make your website high on the returned results list for “long tail phrases” that match your products and services. Spending the money to ensure you’re getting the most out of those strategies is an expense that definitely pays off in the end. Set aside a budget for a consultant to help you build long-term SEO plans.  Choosing a Google Partner is a plus.

Case: A company hired TABB Solutions, LLC to build a better website with government contracting in mind with SEO.  In just two weeks, they got their first two orders from federal buyers who both complemented the new site. Why? Because the site SEO got them in front of the right buyers so they could see the new site. (Current Client)

  1. “SEO is a headache.”

That’s likheadachee saying the whole point of Interstellar is to give you a headache. It may be the side effect of the mind-bending movie, but it isn’t the end goal. It’s great if your site is getting traffic…but is it getting a higher conversion rate, because more likely buyers are now visiting? That is the whole point of SEO, it takes it off of your hands, so you can do what you do best. Let the company you hire get the headache, then take them out for dinner when the sales come in.

Case: A company hire TABB Solutions, LLC because the owner is frustrated because his company name happens to match a famous 60’s musician. Against that tide (actually more like a tsunami), after three months they went from page 7 to #1 on Page 1. (Past Client – stopped services after hitting #1)

  1. “I only sell locally; I don’t need to worry about my SEO activity.”small-business-seo-local

You can go that route if you’d like and remain invisible to your local clients who rely on their Google and Bing searches to guide their shopping and eating habits. Use region-specific keywords in your page titles, URL, keywords, tags and meta descriptions as well as blog/news/updates pages to ensure you pop up in local results. And always include your address and local phone number. SEO can also register with Google Business, Yahoo Local and Bing Places to make it easier for your prospective customers to find you.

Case: A company hired TABB Solutions, LLC to promote a new service they are offering.  After about 8 weeks through highly targeted blog/news/updates posts with extensive SEO, they occupied a local search result query for that service ahead of their biggest competitor. (Past Client – stopped services after acquiring $6.2M in contracts)

  1. “We’re building the website now; let’s worry about more SEO information later.”

house buildingBuilding a website with SEO strategies and activities from the very start will make your life easier in the long run. But remember, you can’t go back into a house you’ve built and add the support beams AFTER you’ve completely finished building it; SEO and websites work the same way. Make sure you consider and budget for SEO in the very beginning of your website build, then ongoing SEO for blogs, news, updates, activities, events and social media.

Case: A company hired TABB Solutions, LLC to build his first website for a new endeavor.  But does not set aside a small budget for ongoing SEO. For the first few months all is good, but 5 months later, it’s not working as well anymore. That’s why ongoing SEO is so important. (Past Client – thinks that just a website does the trick)

  1. “Now that I have a new website, I’m good.”fresh-content

Great, and in a few weeks’ time, the google bots come to your page for the last time as nothing has changed.  Google has never released a time frame of when they stop regularly visiting a site for “freshness”, but casual observations put it at about a month, give or take a week or so. So maybe you had a bit of a bounce for a few weeks, but now it fades.  Unless again, you put aside a small budget for ongoing SEO on blog/news/updates postings, social media posts, as well as activities, specials, events, etc that also keep your website fresh, then you’ll see the many benefits of targeting long tail search requests.

Case: See #2. Once they got to #1 (against incredible odds) they stopped ongoing SEO! They are now on the bottom of page 2 and falling fast. We have an office poll as to what page they will be on when we get the call for help.

Before you pay for any services from any company, give us a call and let us help you figure out exactly what you need for your target markets and target audiences. There is no set marketing plan, seo plan, social media marketing plan, or website design plan if you want to set yourself and your business apart from the competition.

If you want to “just throw something up” and then be pissed off later because you are not getting any results then by all means, go to GoDaddy, Wix, 1and1, Web dot com, Weebly, etc.

TABB Solutions, LLC does not do sales pitches so if that is what you are looking for then you will be disappointed if you call us. We are going to tell you what you need to know, NOT what you want to hear.

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