This is our 4th in a yearlong series on Liars, Cheats and Thieves. This is a quick look at LinkedIn, although you’ll see it on other social networks and even on webpages.
TABB Solutions Liars, Cheats and Thieves – LinkedIn
Wow… I really need to connect with this guy. He has been interviewed or featured as a guest speaker on the major news networks.
You see a lot of social media profiles with logos of major networks and major magazines on them with the words “as seen on” by them.
There are also lots of companies advertising services that allow you to put those logos and “as seen on” on your own marketing materials and social media profiles.
But, if you’ve never really appeared on those networks or actually quoted in those publications, is it ethical to lead people to believe you have been “as seen on”?
This fellow most likely bought a press release package, wrote it up himself, paid his money, and a local news station (like an NBC or ABC affiliate) posted it under press releases.
Like this real Press Release on an NBC affiliate site in Richmond, VA.
So Mark Warner at SpecDive can now put on his LinkedIn profile that he has been “seen” on NBC (trust us, he hasn’t). This is a real press release and I am using it to illustrate a point. These press releases are then “seen on” NBC for instance. Get it?
NBC News 12 in Richmond Virginia picked up a press release from “SubmitPressRelease123” then distributed by either “SproutNews” or “WorldNow”. Since it was about a firm in Virginia, they posted it, though they also note they have no “connection therewith”.
In other words, NBC has nothing to do with it.
Now see how this works?
- Write a press release
- Upload it to a PR service
- Get a report of where it appeared
- You are now “seen on” all those networks and news outlets
Yet this is why you see LinkedIn members fluff out there feathers and lead you to believe they get TV or on news media because of their knowledge on a particular subject, not because they dropped a few hundred on a press release.
Banners like the one above are seen on many make money at home programs, eBooks, and other systems that are being hawked online. They might use any one of the following and many more for their “as seen on” advertisement: The New York Times, Esquire, America Online, CNN, FOX, USA Today, Forbes, MSN, Yahoo!, ABC, CBS, NBC and MSNBC. All outlets that pick up press releases like the one above on “News 12 NBC”.
What people assume is that the “make money” item/service that is being sold was featured or talked about on those networks. The advertiser wants you to believe that so that you will think it is legitimate because, after all, only real important things or programs/services are discussed on the major networks, newspapers, and magazines.
They simply do this because it’s an easy way to add credibility where there is none.
If they lie about something like this, can you really trust their product or service?
We think not.
They merely join our list of liars, cheats, and thieves.